Who we help / Air conditioning
SEO for air conditioning installers
This is the most valuable traffic on this website. Across eleven trades we have measured, the average search is worth A$6 to A$7 to an advertiser. Here it is A$13.88, and “ducted air conditioning melbourne” is a A$32 click — the dearest we have found anywhere.
There is also a $5,530 government discount sitting in this trade with a timing rule attached, and almost nobody is explaining it.
Same day, written by a person, no obligation. We only use your details to send the audit. Or email louie@superseo.com.au.
First, the basics
Three ways to show up. They are not the same thing.
Worth two minutes, because the rest of this page keeps them apart.
The ads
Paid slots at the very top. You bid, you pay per click, you are there this afternoon. Decided by your credit card.
The map
Three businesses. That is the whole map pack. Fourth place is a link nobody taps. Decided by your Google profile: how close you are to the person searching, your categories, your hours, your reviews. Your website barely comes into it.
The list
The ordinary results underneath. Decided by your website: your pages, your words, the sites linking to you. When we say “organic” further down, this is what we mean.
Structure
Twelve suburbs, twelve with demand — and a third reading on the qualifier question.
Tiling said that adding a second qualifier to a suburb page wipes the demand out completely. Fencing said it keeps about 15%. This is the tie-breaker.
| Place | “air conditioning” | difficulty | “ducted air conditioning” |
|---|---|---|---|
| Geelong | 390 | 4 | 10 |
| Bendigo | 390 | 4 | 0 |
| Frankston | 170 | 4 | 10 |
| Mornington | 170 | 1 | 0 |
| Brunswick | 70 | 5 | 0 |
| Five places | 1,190 | — | 20 |
All twelve places measured on the plain term have demand — 1,920 searches a month between them.
Where the money is
Every cluster in this trade is worth more than the best cluster in most others.
Sixty-seven terms measured, fifty-five with demand, fifty-one distinct once duplicates are counted once.
| Cluster | Searches | Ad value a month | Per search | Difficulty |
|---|---|---|---|---|
| Installation | 3,480 | A$66,540 | A$19.12 | 3–13 |
| Service & repair | 2,000 | A$36,980 | A$18.49 | 2–12 |
| The trade word itself | 1,600 | A$22,490 | A$14.06 | 1–13 |
| Heating | 2,840 | A$32,980 | A$11.61 | 1–20 |
| Evaporative cooling | 480 | A$4,800 | A$10.00 | 3 |
| The suburb layer | 1,920 | A$24,950 | — | 1–11 |
| Rebates | 1,620 | A$13,940 | A$8.60 | 4–8 |
| Licensing | 1,020 | A$6,100 | A$5.98 | 36–54 |
Pulled 26 September 2026. Cost per click comes out of the keyword tool in US dollars, converted at 1 USD = 1.395 AUD and rounded to the dollar, with every sum done on the rounded figure so the arithmetic reconciles.
Rent or own
What it costs to buy this traffic, and what it costs to earn it.
Start with the head term, the way we do on every trade page. This is the widest gap the comparison has ever produced.
| Share of searches captured by #1 | Monthly clicks | Equivalent ad cost | Campaign cost | Value vs ads |
|---|---|---|---|---|
| One-third | 333 | A$5,328 | A$1,500 | 3.6× |
| One-quarter | 250 | A$4,000 | A$1,500 | 2.7× |
| One-sixth | 167 | A$2,672 | A$1,500 | 1.8× |
| One-tenth | 100 | A$1,600 | A$1,500 | 1.1× |
| 9.4% | 94 | A$1,504 | A$1,500 | 1.0× |
The opportunity
Three separate credentials, and a $5,530 discount that vanishes if the job starts first.
Customers think “licensed” is one question. In this trade it is three, and none of them is a builder registration.
The technician’s refrigerant licence — and which one
Handling refrigerant requires a licence from the Australian Refrigeration Council. RAC01 is the full one. RSS03 is restricted: it covers installing and decommissioning single-head split systems under 18kW and nothing else. A fitter holding only RSS03 cannot lawfully touch a ducted system. That distinction is invisible to a customer and decisive for the job.
The business’s trading authorisation
Separately from the person, the company needs a Refrigerant Trading Authorisation to acquire, store or dispose of refrigerant at all. Both requirements sit under the Ozone Protection and Synthetic Greenhouse Gas Management Regulations 1995. So “are you licensed?” is really two questions about the individual and one about the business.
The discount, and how big it actually is
Victorian Energy Upgrades currently offers up to $5,530 off replacing a ducted gas heater with a high-efficiency reverse cycle system, and up to $1,610 for a non-ducted one, with claimed bill savings of up to $1,140 and $460 a year. Every Victorian household and business is eligible, private rentals included. Business incentives run $420 to $8,820. Home systems need a minimum five-year warranty.
And the sentence that decides whether they get it
If the customer uses their own installer rather than an accredited provider, that installer “must work with an accredited provider to apply the discount before any work starts”. Start the job first and the money is gone. Not reduced — gone.
Proof you can hand over
Four things a customer can check before they book.
Three are credentials. The fourth is worth more than all of them.
RSS03 or RAC01
Which refrigerant licence the technician holds. RSS03 stops at single-head splits under 18kW. Ducted needs the full one.
The company’s RTA
A Refrigerant Trading Authorisation belongs to the business, not the person. Without it the company cannot legally hold refrigerant.
$5,530
The current ceiling for replacing a ducted gas heater with high-efficiency reverse cycle under Victorian Energy Upgrades.
Before any work starts
When the accredited provider has to be involved. Miss this and the discount is not reduced — it is gone.
Common mistakes
Five things we fix on nearly every air conditioning site.
The rebate as a banner instead of a page
1,620 searches a month from people looking for the money, at difficulties of 4 and 8. A strip across the homepage saying “REBATES AVAILABLE” ranks for nothing. A page that explains the amounts, the eligibility and the before-work-starts rule ranks for all of it.
Cooling written up and heating ignored
Heating is 2,840 searches a month here — more than installation terms for cooling. “Hydronic heating melbourne” alone is 880 at a difficulty of 1, and “ducted heating repairs melbourne” is a A$22 click at a difficulty of 2. In this city that is not a sideline.
No separation between service and installation
They are different searches, different urgency and different money: installation is 3,480 searches at A$19.12, service and repair 2,000 at A$18.49. One page trying to be both is competing with itself for two customers who want completely different things.
Brand pages instead of job pages
“Daikin installer melbourne” is zero. “Mitsubishi air conditioning melbourne” is 70. Meanwhile “aircon installation melbourne” is 1,000 at a A$19 click. People search for the job and the outcome, not the badge on the box.
Being vague about which licence you hold
Customers cannot tell RSS03 from RAC01, which is exactly why saying it plainly works. If you can do ducted, say the licence that proves it. If you only do splits, say that too — it costs you the enquiries you would have lost anyway and wins the ones you deserve.
Areas
Air conditioning SEO by suburb.
Twelve of twelve have demand, and nothing here is hard. The order is set by what the traffic is worth, not just how much of it there is.
Geelong
Bendigo
Ballarat
Frankston
Mornington
Pakenham
Doncaster
Brighton
Glen Waverley
Brunswick
Craigieburn
Werribee
Twelve places, 1,920 searches a month between them, and A$24,950 of monthly advertiser value. Pakenham is 140 searches at a A$30 click and a difficulty of 2 — the best small page in this research.
Free audit for Melbourne air conditioning installers. Back the same day.
Send us the address and we’ll tell you exactly where you sit — on the map and in the list — and whether your rebate page is doing anything at all.