What we do / Local SEO
Local SEO
Showing up when someone nearby searches for what you do. That's the whole job.
Same day, written by a person, no obligation. We only use your details to send the audit. Or email louie@superseo.com.au.
The problem
Do you recognise this?
- ·You rank for your business name and nothing else. Anyone who already knows you can find you; nobody else can.
- ·Competitors sit in the map pack — the three results with the map above them — and you don't, even though you're closer.
- ·The leads you do get are outside your area. You're driving an hour for a job you'd never have quoted.
Method
Month by month, no mystery.
You'll know what we're doing before we do it, and what happened after.
Audit, fix, set up tracking
We go through the site properly, fix what's actively hurting you — broken pages, missing titles, a site Google can't read on a phone — and put tracking in so every month after this one can be measured against something.
Service and suburb pages built
One page per thing you actually do, one page per area you actually cover. Written for a customer first. This is the month the site stops being a brochure.
Profile, citations, reviews
Google Business Profile set up the way it should have been — right categories, real hours, service areas, photos. Then your details made consistent across the directories that matter, and a system for asking for reviews that doesn't feel like begging.
Content and links, monthly report
Articles that answer what your customers ask, and links earned from local businesses and trade bodies rather than bought. One page of results at the end of every month.
Deliverables
What you actually get.
Keyword map
Every search worth having, matched to the page that should win it.
On-page fixes
Titles, headings, internal links, speed, and the things that quietly break on phones.
GBP optimisation
Categories, service areas, hours, photos, Q&A — the free listing most trades leave half-filled.
Citations
Name, address and phone made identical everywhere Google checks.
Suburb pages
A real page per area, with real detail. Not one page listing forty suburbs.
Monthly report
One page. Rankings, calls, what we did, what's next.
Price
We don't publish a number, and here's why.
Price depends on how many suburbs you want to own and how hard the competition is defending them. A sparky covering three suburbs in the outer east and a plumber taking on the inner north are not the same job, and quoting them the same way would mean overcharging one of you.
The audit tells us which one you are. It's free, it takes us a few hours, and you get the answer the same day.
Beyond the map pack
Local SEO is the foundation for being found by AI, too.
The same things that put you in the map pack — a complete Google profile, consistent business details and real reviews — are what answer engines and AI tools draw on when they recommend a local business. Get the foundation right once and it works in all three places.
In Google
Your profile, your suburb pages and your reviews, so you show up when someone searches.
In the answer
Clear answers to the questions customers ask, marked up so Google can use them.
In AI tools
Consistent, quotable facts about your business, in the places AI tools read.
Our same-day audit covers all three, including how AI tools describe your business today.
Questions
The five we get asked most.
How long before it works?
Movement in the first six to eight weeks, usually on the searches nobody else is fighting over. The competitive ones — "emergency plumber" and the like — take longer, because you're overtaking sites that have had a head start for years. Anyone promising page one in a month is either lying or about to do something that gets you penalised.
Do I need a new website?
Usually not. Most tradie sites are fine underneath and just missing the pages that would rank. If yours genuinely can't be fixed — it's on a platform we can't edit, or it takes eight seconds to load on a phone — we'll say so in the audit rather than charging you for months of work on a site that can't win.
What if I want to stop?
Thirty days' notice, no exit fee. Everything we built stays yours — the pages, the Google profile, the tracking, the logins. We hand over and get out of the way.
Will you work with my competitors?
Not in the same trade in the same patch. If we're doing your plumbing SEO in the inner north, we won't take another inner-north plumber. We will take a sparky next door, because you're not competing.
Who writes the content?
We do, and then you check it. We'll get on the phone for twenty minutes per page and ask you the questions a customer would — because you know what actually goes wrong with a hot water system and we don't. Nothing goes live without you reading it.
Same-day audit. No obligation.
Send us the address and we'll send back the real problems — whether or not you ever hire us.