Who we help / Fencers
SEO for fencers
The money in fencing is not in fences. A paling fence is worth about A$5 a search. Pools are worth A$17.67, temporary fencing A$19, and gate work A$9.52 — and the easiest of them, “pool fencing melbourne”, sits at a difficulty of 1.
This trade also has the largest regulatory search demand we have measured, and it is not where anyone would guess.
Same day, written by a person, no obligation. We only use your details to send the audit. Or email louie@superseo.com.au.
First, the basics
Three ways to show up. They are not the same thing.
Worth two minutes, because the rest of this page keeps them apart.
The ads
Paid slots at the very top. You bid, you pay per click, you are there this afternoon. Decided by your credit card.
The map
Three businesses. That is the whole map pack. Fourth place is a link nobody taps. Decided by your Google profile: how close you are to the person searching, your categories, your hours, your reviews. Your website barely comes into it.
The list
The ordinary results underneath. Decided by your website: your pages, your words, the sites linking to you. When we say “organic” further down, this is what we mean.
Structure
Last week we published a rule. This week’s data made us soften it.
On the tilers page we found that adding a second qualifier to a suburb page killed it outright — “bathroom tiler” plus a place returned zero in all five places measured. We wrote it up as a strong signal rather than a law, and said we would test it on the next trade. This is the next trade.
| Place | “fencing” searches | difficulty | “colorbond fencing” searches | difficulty |
|---|---|---|---|---|
| Geelong | 480 | 6 | 90 | 4 |
| Mornington | 390 | 7 | 0 | 18 |
| Bendigo | 320 | 3 | 110 | 14 |
| Frankston | 170 | 5 | 10 | 4 |
| Brunswick | 20 | 2 | 0 | 3 |
| Five places | 1,380 | — | 210 | — |
Twelve places measured on “fencing”, and for only the second time in nine trades, all twelve have demand — 2,200 searches a month between them.
Where the money is
Three pockets carry this trade, and none of them is a fence.
Sixty-eight terms measured, fifty-seven with demand, fifty-five distinct once duplicates are counted once.
| Cluster | Searches | Ad value a month | Per search | Difficulty |
|---|---|---|---|---|
| Temporary fencing | 210 | A$3,990 | A$19.00 | 5 |
| Pools | 540 | A$9,540 | A$17.67 | 1–8 |
| Gates & automation | 750 | A$7,140 | A$9.52 | 2–16 |
| Fence types | 1,150 | A$6,450 | A$5.61 | 2–6 |
| Balustrade | 520 | A$2,860 | A$5.50 | 3–4 |
| The trade word itself | 1,770 | A$9,650 | A$5.45 | 4–16 |
| Repairs & replacement | 290 | A$1,450 | A$5.00 | 7–10 |
| Supplies | 140 | A$420 | A$3.00 | 3 |
| Neighbour law | 230 | A$0 | — | 34–50 |
Pulled 26 September 2026. Cost per click comes out of the keyword tool in US dollars, converted at 1 USD = 1.395 AUD and rounded to the dollar, with every sum done on the rounded figure so the arithmetic reconciles. The suburb terms are counted in the totals further down.
Rent or own
What it costs to buy this traffic, and what it costs to earn it.
Start with the head term, the way we do on every trade page.
| Share of searches captured by #1 | Monthly clicks | Equivalent ad cost | Campaign cost | Value vs ads |
|---|---|---|---|---|
| One-third | 433 | A$2,165 | A$1,500 | 1.4× |
| One-quarter | 325 | A$1,625 | A$1,500 | 1.1× |
| One-sixth | 217 | A$1,085 | A$1,500 | 0.7× |
| One-tenth | 130 | A$650 | A$1,500 | 0.4× |
| 23.1% | 300 | A$1,500 | A$1,500 | 1.0× |
The opportunity
Two completely separate bodies of law, and most fencing sites mention neither.
One governs your customer’s relationship with their neighbour. The other governs whether a pool fence is legal. They have nothing to do with each other.
The fencing notice, and the thirty days
The formal mechanism between neighbours is a fencing notice, and the neighbour has 30 days to respond. Costs are shared equally by default, with exceptions where one party wants an upgrade or caused the damage. Send it by registered post so delivery can be proved.
“Sufficient” is deliberately undefined
The law sets no height and no material. A sufficient dividing fence depends on the existing fence, how the land is used, privacy, security and what the rest of the street has — which in residential Melbourne usually lands on a 1.8 metre timber paling fence. A contractor who can explain that sentence is worth more to the customer than one who quotes a metre rate.
Storm damage does not wait for agreement
Where a fence has been damaged or destroyed and needs urgent repair — a fallen tree, fire, flood — the work may proceed without the neighbour’s agreement and without prior notice. The urgent fencing notice follows afterwards, setting out the work, the cost and the reason it could not wait.
Pool barriers are a different world entirely
Registration with the council is mandatory for anything holding more than 30cm of water, and a barrier compliance certificate is due every four years, lodged within 30 days of being issued. Which rules apply depends on when the pool went in: before 8 April 1991, between then and 30 April 2010, or from 1 May 2010 — and that last band must meet AS 1926.1-2012 with self-closing, self-latching gates.
Proof you can hand over
Four numbers a customer can check before they commit.
Two of them are about the neighbour and two are about the pool, which is the whole of this trade in four boxes.
30 days
How long the neighbour has to respond to a fencing notice. Send it registered post so the date can be proved.
1.8 metres
Not a legal minimum — the law sets none. It is what “sufficient” usually means for a residential paling fence in practice.
30 cm
Anything holding more than this much water must be registered with the council, inflatables and portable spas included.
4 years
How often a barrier compliance certificate must be lodged again — by an inspector or surveyor, not by the fencer.
Common mistakes
Five things we fix on nearly every fencing site.
Pool fencing as a bullet point
A$27 a click at a difficulty of 1, plus a legal obligation that repeats every four years for every pool you have ever fenced. It is the best single term in this research and on most sites it is one line in a list of services.
No mention of temporary fencing
A$19 a click at a difficulty of 5, and the customer is a builder with a site starting Monday, not a homeowner. It is a different customer, a different sales cycle and a recurring one, and it needs a page that speaks to them rather than to a back garden.
Gates treated as an accessory
750 searches a month at A$9.52. Automatic gates alone are 260 at a difficulty of 2, and gate repairs are a A$19 click. If you do gate automation and your site says “and gates” at the end of a sentence, you are hiding your second-best product.
An explainer written for a search nobody makes
“Who pays for the fence?” is the question every customer has and the phrase none of them types — a flat zero. The searched phrase is fencing notice victoria, 210 a month. Answer the question; title the page after the instrument.
Suburb pages loaded with the product name
Bolting a brand onto a place costs about 85% of the demand, and in this data it made the term harder in Bendigo, not easier. Build on the bare word and put the Colorbond detail inside the page.
Areas
Fencing SEO by suburb.
Twelve of twelve have demand — only the second trade in nine where nothing came back empty. Difficulty, not size, decides the order.
Geelong
Ballarat
Mornington
Bendigo
Frankston
Werribee
Pakenham
Craigieburn
Brighton
Glen Waverley
Brunswick
Doncaster
Twelve places, 2,200 searches a month between them. Ballarat and Bendigo are 710 searches at a difficulty of 3; Werribee is 170 at 27. Size tells you almost nothing here.
Free audit for Melbourne fencing contractors. Back the same day.
Send us the address and we’ll tell you exactly where you sit — on the map and in the list — and which of the three money pockets you are closest to winning.