SEO explained without the jargon

Short answers to the questions clients actually ask us — usually somewhere between the quote and the third invoice.

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Three things decide the map pack, and only one of them is your website. Here's what the other two are and how to fix them this week.

6 min read · Google profile

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Three acronyms, one goal. What each one is, where it shows you up, and why the order matters.

Getting found · 5 min read

Six to eight weeks for the quiet searches, six months or more for the ones worth fighting over. Anyone promising faster is selling something else.

Getting found · 5 min read

Enough that it can be done properly, not so much that one quiet month kills it. What the number actually depends on, and what it buys.

Cost · 5 min read

Usually not. Most tradie sites are fine underneath — they're just missing the pages that would rank. Here's how to tell which one yours is.

Getting found · 4 min read

Yes, but not the way most people chase them. Steady beats sudden, and replying matters more than the star count.

Google profile · 4 min read

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