Who we help / Plumbers
SEO for plumbers
“Plumber melbourne” is searched 5,400 times a month — the biggest term in anything we have measured. Buying it and the fourteen terms around it would cost roughly A$914,000 a year in ads. It is also the hardest plumbing term to rank for, and this page is honest about both halves.
Same day, written by a person, no obligation. Or email louie@superseo.com.au.
First, the basics
Three ways to show up. They are not the same thing.
Worth two minutes, because the rest of this page keeps them apart.
The ads
Paid slots at the very top. You bid, you pay per click, you are there this afternoon. Decided by your credit card.
The map
Three businesses. That is the whole map pack. Fourth place is a link nobody taps. Decided by your Google profile: how close you are to the person searching, your categories, your hours, your reviews. Your website barely comes into it.
The list
The ordinary results underneath. Decided by your website: your pages, your words, the sites linking to you. When we say “organic” further down, this is what we mean.
Demand
What Melbourne types when the water stops.
Nearly nine thousand searches a month across fifteen terms, and one of them is bigger than everything else combined.
| Search | A month | Difficulty in the list | Paid difficulty | Cost per click |
|---|---|---|---|---|
| The head term | ||||
| “plumber melbourne” | 5,400 | 26 | 61 | A$26 · US$18.30 |
| The jobs | ||||
| “blocked drain melbourne” | 1,000 | 5 | 24 | A$20 · US$14.10 |
| “emergency plumber melbourne” | 1,000 | 9 | 52 | A$28 · US$20.40 |
| “gas fitter melbourne” | 320 | 8 | 79 | A$21 · US$15.40 |
| “24 hour plumber melbourne” | 260 | 5 | 84 | A$38 · US$27.10 |
| “water leak detection melbourne” | 260 | 6 | 74 | A$18 · US$13.20 |
| “hot water repair melbourne” | 210 | 9 | 64 | A$43 · US$30.50 |
| “drain cleaning melbourne” | 110 | 5 | 48 | A$32 · US$23.00 |
| “hot water service melbourne” | 110 | 19 | 82 | A$26 · US$18.60 |
| “burst pipe melbourne” | 50 | 7 | 23 | A$30 · US$21.40 |
| “toilet repair melbourne” | 50 | 5 | 84 | A$26 · US$18.80 |
| “leaking tap melbourne” | 20 | 4 | 7 | no rate |
| “gas leak repair melbourne” | 0 | — | — | — |
Pulled 16 September 2026, Australia-wide, except “plumber melbourne” which comes from the suburb research. Cost per click comes out of the keyword tool in US dollars, converted at 1 USD = 1.395 AUD, with the US figure beside each one. Two smaller terms — “plumbing inspection melbourne” (30) and “licensed plumber melbourne” (10) — are left off the table for length and are in the costings.
Rent or own
What it costs to buy this traffic, and what it costs to earn it.
| Share of searches captured by #1 | Monthly clicks | Equivalent ad cost | Campaign cost | Value vs ads |
|---|---|---|---|---|
| One-third | 1,800 | A$46,800 | A$1,500 | 31.2× |
| One-quarter | 1,350 | A$35,100 | A$1,500 | 23.4× |
| One-sixth | 900 | A$23,400 | A$1,500 | 15.6× |
| One-tenth | 540 | A$14,040 | A$1,500 | 9.4× |
| 1.1% | 58 | A$1,508 | A$1,500 | 1.0× |
The strategy
Why we build a page per suburb instead of one page for Melbourne.
Because the numbers say so, and because we measured twelve of them one at a time.
| Term | A month | Difficulty | Break-even |
|---|---|---|---|
| “plumber melbourne” | 5,400 | 26 | 1.1% |
| “plumber geelong” | 1,900 | 8 | 3% |
| “plumber frankston” | 720 | 3 | 6.5% |
| “plumber brunswick” | 480 | 4 | 7.5% |
| “plumber preston” | 260 | 2 | 18% |
Timing
Burst pipes peak in winter. Rankings don't.
Hot water systems fail and pipes split when it gets cold. June through August is when the phone should be running hot. Rankings take months to move. They do not turn up because the weather did.
Common mistakes
Five things we fix on nearly every plumbing site.
One page listing forty suburbs
The most common plumbing-site mistake and the most expensive. A single page naming every suburb you cover ranks for none of them. The twelve pages on this site exist because each one is genuinely about its own suburb — the drains, the ground, the era of the housing.
Opening hours that do not match reality
If you do after-hours callouts but your Google profile says you close at five, every 11pm search filters you straight out. With “emergency plumber melbourne” at a thousand a month, that is the highest-value call of the week going to somebody else.
Service area set to all of Melbourne
Proximity does most of the work in the map pack. Claiming the whole metro waters you down everywhere instead of making you strong somewhere. Set it to the suburbs you will genuinely drive to and the map starts working.
No page for blocked drains
A thousand searches a month at a difficulty of 5 is the softest real target in this trade, and most plumbing sites bury drains in a bullet on a services page. It deserves its own page with photographs of actual jobs.
Reviews with no words in them
A five-star with no text does very little. A review saying “came out to our place in Brunswick on a Sunday” names the suburb and the job, and that is what the map reads. We give you the ask that gets those without it sounding scripted.
Free audit for Melbourne plumbers. Back the same day.
Send us the address and we'll tell you exactly where you sit — on the map and in the list — against the plumbers currently above you.